Introducing Hazee - Hazy Pale Ale

Hi Folks,

Eddy here from the BentSpoke Marketing Team. We’ve just launched a new beer today, and I couldn’t resist the chance to share a bit more about it with you.

If you’re scrolling through your socials in the coming days, weeks, or even months, you might notice some BentSpoke ads that look a little different. That’s because we’ve been working on something special for quite a while now.

This little beer (as Rich likes to call it) has been brewing in our minds for some time. We went through countless design iterations—who knew picking a colour could be so hard? Then came a few recipe tweaks, each scrutinised to perfection. But as they say, it’s all about the destination, and we’ve finally arrived.

So, let me introduce you to BentSpoke’s latest beer – Hazee. The story behind this campaign is a bit of a fun one. A tropical beer from Canberra? Yeah, we see the irony too. After 10 years of non-stop innovation, we were dreaming of a well-deserved break. But with Australia’s insatiable thirst for great beer, we couldn’t slow down. Instead, we crafted something that tastes like a tropical vacation in a can.

Fueled by our passion, we set out to share this brew with anyone ready to try something new. And because we create beers we love to drink ourselves, we’re sure you’ll love it too.

We’re genuinely excited about this purple can of tropical goodness. It’s given us the chance to have a little fun with this launch, and we hope you’ll enjoy it just as much.

So, if you spot this vibrant purple can out in the wild, make sure to grab one. We think you’re going to love it as much as we do.

Cheers,
Eddy
Marketing Manager